Apple should be doing this. Unless their plan is to replace their search deal with an AI deal -- it's just crazy to me how absent Apple is. Tim Cook said, "it's ours to take" but they really seem to be grasping at the wind right now. Go Google!
If you have the latest betas installed you can call those APIs right now.
They also support fine-tuning on the model that ships with ~every device:
https://developer.apple.com/apple-intelligence/foundation-mo...
Then Siri just kinda languishes for forever, and LLM's pass the torch of "Cool Tech", so they try and "Reinvigurate" the team, but with no clear direction. Are they going to be a cloud provider? Are they going to contract out the training? Are they gunna spin up a compute facility even after neglecting to do so since 2012?
Apple needs to just stop trying shit, and just get that app store money. That's why jobs appointed cook. Jobs new cook was no innovator, but he could make apple a money printing machine. Thats what they should stick with.
Solve that and you can put Tim Cook out of a job tomorrow.
From the service revenue perspective, you can simply play hardball. Threaten to pull out of markets and ensure it's locked in litigation, forever.
It's too late to play hardball, anyways; Europe has already started enforcing their legislation and America's own DOJ has already prosecuted an antitrust case against Apple. There's no more room to give Apple impunity because everyone admit that they've abused their benefit of the doubt.
Think of Apple however you want, but they rarely ship bad/half-baked products. They would rather not ship a product at all than ship something that's not polished.