Varies a lot where you are on your career as well, i'd never take a job that pays less or is "startupy" at this point in my life, i'm here to make money now and not dream about some future that will likely not happen (worked at multiple startups that led to nothing).
So i'd recommend people to mostly forget passion and think about what you want in your life and your job. I find passion in all things extremely overrated, what you need is love, steady, consistent and reassuring. And don't forget sentiments don't pay bills, money does.