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Did they give up on the “Core” branding?

When I was looking at this a month ago it was the “Core 2 Duo”

Maybe Intel had a word?

They recently recovered the 'Pebble' trademark and thus rebranded: https://ericmigi.com/blog/july-pebble-update

And much needed, because to me at least, "Core 2 Duo" is an old Intel processor.

Check out the first 1 minute of the linked video for answers to both of these questions.