What's especially egregious about this case to me is how the authorities didn't seem to even be able to articulate what would satisfy them, other than an overwhelming amount of documented EU commercial activity.

If you had 2 people documented as being in the EU who had purchased software licenses for 'Deepkit' for $10 is that enough? If not, why? Why is being big[1] justification for outright stealing a trademark from someone little? It's gross, is what it is. I'd rather eliminate the whole trademark construct than have it just automatically side with the largest party in any contested case.

[1] also, they may only be 'big' in terms of bank account balance, since they're some startup -- they may not have any EU customers yet themselves. Did they prove they did?

Sometimes, the little guy does win, but only after a lengthy court battle: https://en.wikipedia.org/wiki/Nissan_Motors_v._Nissan_Comput...

My friend won a 9 figure trademark case with a mag7 company