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Seems to only be on the lock screen.

In theory they could put whatever they want there, but I guess they will keep it low profile. Like related books, games and appliances that are relevant to your amazon profile.

Question now is if other tablet manufacturers have to go ad-supported in order to compete or if they'll play the "no ads here" card.

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With the Kindle Touch if I leave wireless off; which is perfect okay for an e-reader; I do not get ads after awhile. Granted with the new Fires your not going to want to go that route.

I never did figure out why Amazon loaded me down with baby ads one week. From newborn's clothing to pampers ads. I have never ordered the like and nothing in my immediate future trends that way. When it is working I tend to see more books than anything else on the sleep screen.

Could've just been a random test. New parents are such insanely profitable customers they're worth a bit of risk/expense to acquire.

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