At this point I wonder why Starbucks hasn't diversified and started building actual coworking spaces in addition to coffee shops. They look like they should be in an ideal position for that.
proudly serving Starbucks coffee
another thing is, if the space gets full, people get out anyway, but chance to buy stuff.
for example, let's see there are 2 empty tables right now, you get in to the line, there are 6 people in the queue. imagine 3 of them somewhat occupies the those 2 empty tables, even if you resign the idea of getting coffee, i guarantee you that at least 1 of the other 2 would still get coffee but just move to a nearby park or bench. which starbucks obviously does not pay the rent for...
when people feel entitled to take up 2 spaces for hours while families roam for seats is when it's too far
either pay with points, or get a cheaper rate for points, or even get points if you pay normal for the cowirking space
the card could also double as a validator, either for the reserved space or as a key card to a closed one, saving on in-store admin work
if i were starbucks, i would 100% try this
clearly there is a demand for quick and informal working space, instead of a formal, multi month tenant agreement with one limited provider
just go to any store location, and in case of need, pay an hourly rate with your coffee to get a seat
> if i were starbucks, i would 100% try this
which is why you _are_ not starbucks
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imagine the multitude of laws and regulations in multitude of countries, if you offer co-working space, then you must also register as a landlord, handle mails (not the electronic ones, physical mails), business registrations, etc.
there will be people who would want to stay in after-hours, even if the store is not open. obviously they are paying the rent, hence they have the right to do so.
people will reserve tables/seats, what happens if it's over-booked? there are certain "cool" locations which are extremely busy hot-spots meanwhile others are pretty chill...
Incidentally, back when I was doing startups, there were free coworking spaces in the under-utilized portions of the Seattle convention center. Big, squishy chairs, fast wifi, and power ports galore.
It was like a self-service micro tech incubator, and helped me bootstrap a company that lasted over a decade. The State of Washington more than got its money back in taxes.
I imagine it requires a bit more capital investment and knowhow; I get the feeling that franchisees don’t have a lot of freedom.
Some Korean coffee shops should try this though!