It seems there is no shortage of markup languages. The benefits of markdown are simply its ubiquity. It has been shown time and time again that a technically better solution doesn’t win out based on technical merits alone. Every time I think about using something other than markdown, I need to stop myself, as the universal support is a bigger and more important “feature” than anything other markup languages may have. This popularity is in spite of the original markdown author not using it for all this stuff others use it for, and speaking out against its use for anything beyond basic web page generation.