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Hahaha: quote from http://www.bbc.com/news/technology-19509626 under the image (the caption):

"Amazon said the Kindle Paperweight's battery could last for up to eight weeks"

(emphasis added)

I think the "eight week" translates well if the average daily usage is half an hour?

I'm not referring to the battery life, rather the slip-of-tongue wrt the name of the device.