> The dopamine-free shopping experience.

This doesn't seem like an accurate description, since it's designed to trigger the same dopamine release as shopping, just without the real-world consequences.

I'm confused by the NoBucks Rewards ("Need $xx.xx more NoBucks; Complete anti-consumption tasks to earn more"; <https://justbuynothing.com/rewards>). Obviously no real products are getting shipped. I'm not going to make an account on this site but can NoBucks actually be earned? What happens when you've earned enough to actually "checkout"?