Why Understanding AI Doesn't Necessarily Lead People to Embrace It
hbr.org
hbr.org
Assuming they are talking about LLMs, this statement makes me suspect the authors do not know how LLMs work. Their blurbs at the bottom of the article say they are all marketing professors so perhaps they are a bit out of their element here.
Hmm, usually that might be a pretty good indicator that the thing ain't great, mate.
Since we're on HN, I expect a rationalist to tell us why we're so, so wrong?