The place we still call America for illogical reasons is a broken society in seemingly finals stages of its existence. Of course broken people will glom onto yet another digital form of a drug that gives an impression of at least suppressing the pain they feel for reasons they do not understand.
It is little more than the Rat Park Experiment, only in this American version, the researchers think giving more efficient and various ways of delivering morphine water is how you make a rat park.