I think they're just reaching the limits of this architecture and when a new type is invented it will be a much bigger step.
It's not architectures that matter anymore, it's unlocking new objectives and modalities that open another axis to scale on.
Theoretical models for neural scaling laws are still preliminary of course, but all of this seems to be supported by experiments at smaller scales.
We know that transformers have the smallest constant in the neural scaling laws, so it seems irresponsible to scale another architecture class to extreme parameter sizes without a very good reason.