When it comes to Wranglers they used to only do 2 doors, but then they introduced the 4 door which is supposedly now 90% of the sales (I'm guessing the extra doors make it easier to compete with other SUVs)
https://www.forbes.com/sites/michaelharley/2023/08/30/2023-j...
Anecdotal, but I've also noticed way more 4 door new Broncos and new Defenders around than the 2 doors