They present it as a choice between manual or electric seats, manual or electric buttons, etc., which are indeed valid items of discussion ..
But what about other expensive, complicated, things I want a choice to get rid of, major things I don't want to pay for, like .. auto stop-start, or the ability for the car to slam on the brakes by itself, or the ability for the car to decide to steer itself if it thinks I've strayed from the middle of the lane. Heck, I don't want a rear camera or blind spot monitoring, I'll check my blind spots myself. They're even working on mandating some sort of monitoring in the next few years to "detect" whether you might be drunk.
What are the costs of all those sorts of things? All the sensors? All the computers? All the design/coding? The costs for maintaining all of it? The cost of the extra complexity? No mention of any of that?
(Also don't get me started on the extra cost and complexity and loss of maintainability that emissions regulations have added to cars. They used to be dead simple and maintainable.)