They don’t care until they can’t print... I had a user buy an ARM Windows device last year. I thought it was a sweet little computer, but the large multi-function Sharp printers don’t have drivers, so the best I could do was get basic printing working. Not double sided, not finishing options, etc. Pretty much a bummer that I expect to go away in the next few years, but still currently a place that can matter and cause people to lean x86.