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If it's automation it could also reduce costs of the customers. But that is a very complex question. It could be that there isn't enough competition in AI and so the customers are getting only marginal gains while AI company gets the most. It could also be that for customers the revenue / profits will be delayed as implementation will take time, and it could be upfront investment.

> Shouldn’t the customers‘ revenue also rise if AI fulfills its productivity promises

Not necessarily, see the Jevons paradox.

Applying the Jevons paradox to this scenario should still result in revenues going up, assuming the employee labor being optimized adds value to the company. (they would add more)

Jevron is about higher resource consumption and costs but the output and therefore the revenue should rise too.

Maybe not the profit but at least the revenue.

The biggest problem is the inability of corporate middle management to actually leverage GenAI.