Like when a relationship is obviously over. Some people enjoy the ending fleeting moments while others delude themselves that they just have to get over the hump and things will go back to normal.
I suspect a lot of the denial is from the 30 something CRUD app lottery winner. One of the smart kids all through school, graduated into a ripping CRUD app job market and then if they didn't even feel the 2022 downturn, they now see themselves as irreplaceable CRUD app genius. Something understandable since the environment has never signaled anything to the contrary until now.