The market has failed. It's allowed massive monopolistic and anti-competitive scenarios to play out, and technology outran legislation like crazy. There are billions of people who are a victim of the failure mode I pointed out. You using an alternative (and being here, on this forum) singles you out as one of one in tens of millions of people with the capacity and knowledge to accomplish that.
25 years ago it made sense to let things play out. Now we're looking at ownership by subscription, and people unable to actually own their own devices, with constant, ubiquitous, global surveillance for all but the most wealthy, and even them most of the time. We see a proliferation of some of the worst possible things online, and companies that are unable and unwilling to effectively moderate their billions of users with resorting to heavy handed authoritarian tactics. Tactics which, when recognized by those in power, are quickly taken over and utilized for purposes far beyond anything so prosaic as "protecting children" or "combating terrorism."
Apple and Microsoft and Google and the rest have shown us that the tech market is more or less just like the old steel and oil markets - robber barons rush in, coordinate, distill the market to a handful of effective players, capture regulation and lobby legislation to maximize their own profit, and there is no concomitant return of value to the users or the market in general.
If you're too big to run the business responsibly, you should be legally prohibited from expanding further. This is about as pro-market as you can get, it requires actual unmet needs in any market to be met, and holds those operating in the market to account for their behavior.