Personally, I'm well aware of the positive effects of drinking plenty of water, eating vegetables, exercising daily, and going to bed early. However, I buy myself a chocolate bar every day, love pizza, just want to unwind after a hard day at work, and still read Reddit late into the night.
All the healthy stuff has friction: a workout takes time out of the day, the veggies need preparation, while going to bed early means I'm missing out on fun or intriguing things that I would learn about otherwise.