People are also more likely to click into web content that helps them learn more — such as an in-depth review, an original post, a unique perspective or a thoughtful first-person analysis
So... not the blog spam that was previously prioritized by Google Search? It's almost as if SEO had some downsides they are only just now discovering.
1) Clicking on search results doesn't bring $ to Google and takes users off their site. Surely they're thinking of ways to address this. Ads?
2) Having to click off to another site to learn more is really a deficiency in the AI summary. I'd expect Google would rather you to go into AI mode where they control the experience and have more opportunities to monetize. Ads?
We are in the "early uber" and "early airbnb" days ... enjoy it while it's great!