It is... interesting to see xAI's moves lately. Other AI companies seem very determined to show themselves with a publicly acceptable face, xAI seem to be tacking for the gap in the market around adult content. If you browsed Reddit's /r/grok a couple of months ago it looked a lot like /r/openai. Now it's full of people talking about the "Ani" AI companion and the various adult things you can get her to do.
I'm sure they'll make an absolute ton of money from the male loneliness epidemic. All the while Musk decries falling birth rates.