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"Developing your own brand" is not a scalable solution. There's only ever going to be a few thousand developers who are well enough known to be called a brand.

Looks like you took the cope pill. Not everyone has to be globally recognized.

it doesn't mean one should not do it - but it's not an immediate benefit

> This is cope and propaganda to discourage people from developing their own brand.

This is such a US-centric cliche that it even reads as a parody. No, the man isn't keeping you down.

"Personally, I like to publish nothing and collaborate on nothing outside of work, because I like corpobux more than anything else. I'm too stupid and slow to conceivably make anything worth writing about"

> Better for the corporation if the workers have no support structure or reputation that might lead them to quit

That's exactly right.

> This is cope and propaganda to discourage people from developing their own brand.

Not really "cope and propaganda" when it's true, is it?

It's cope and propaganda because that which gives power to the corporation also weakens the person.