I now find that requirement in most AI-related high-tech jobs. Starter salary for these jobs is often $150k+. When someone is willing to pay you $150k+ for having published a paper, fraud definitely makes (financial) sense. Basically, the problem is the demand, and the demand corrupts the metrics (h-index).
I think that having a paper published would become less and less significant in the future. With time, businesses will also move onto other signals of success.