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Start-up idea: LLM service that will post online to defend you after you die.

Or nice idea for a new black mirror episode.

In the Year Of Our Lord 2025, there is no difference between the two.

various estates (e.g. Tolken, etc) already have trusts that can and do hire lawyers and even marketing firms.

in this case you'd just hire a marketing org that uses AI a lot and hope that the trust has enough money to keep them doing their job for a while