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The web is going to need a different business model. There's no way around it from this point. Traffic + Ads = Money is dead for anybody with content that can be summarized by an LLM. Even Traffic + Subscription = Money is also vulnerable if your offering is not easily discoverable outside of a search engine. I don't know the solution.

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It's far more likely that LLM providers will create a marketplace for advertisers to inject their brand/product into responses to user queries.

Oh goodness no.

Please delete your comment before a Google product manager reads it and puts it on their idea board.

I bet they already have and are preparing for the best marketshare to pull this off.

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