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Comment by shortformblog | Hacker News Reader

LOL, you don’t. You really don’t. As I told you like four hours ago, ads are impression-based. Just because you bought something that helped them buy an ad doesn’t mean you did shit for my website.

In fact, you did the opposite.

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I know that ads are based on impressions as I told you before, but my money still has to end up somewhere even if I am using an ad blocker. So where does it end up if not as ad revenue on some websites? You must not confuse the people paying for the ads and in turn for the ad revenue of websites by buying stuff with the people deciding how that money gets distributed among all the websites by looking at ads.

We can even go one step further, if anyone is screwing over websites, then that is the ad industry by not paying for blocked ads. I buy an iPhone and Apple takes some additional money from me to spend on advertising. I did not ask for that but I am fine with it. Now I expect Apple to spend the money they took from me on ads in order to support websites. But if the guy that Apple wants to show the ad that I paid for does not want to see it and blocks it, then I want Apple to respect that and still pay the website. I know, not going to happen, but do not put the blame on people blocking ads.

You’re describing socialism (wealth redistribution to be exact). At this point, just make that money a tax and give it to the publishers directly. Cut out the middlemen.

Well, what is the difference, the ad budget fraction of the price is like a tax. I think given a choice most people would prefer to get their stuff a bit cheaper and not contribute to the ad budget. But we pay it and then the companies hand the money out to various parties to display ads creating the possibility of running a business on ad revenue. And in many cases I can ignore ads, I can not look at billboards, I can switch to a different channel during the commercial break, I can flip over the ad pages in newspapers and magazines but they still get paid. Only on the internet have we decided to only pay for ads when somebody actually looks at them. I just asked for the same thing on the internet, pay for the inclusion on the website, whether someone actually sees it or not. Not sure how that is socialism and wealth redistribute.

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