The original comment was about Apple's App Store. I assume there are financial ways to get your App "featured" there or something like that but as far as I know, you can't financially take direct influence on whatever logic Apple uses to sort search results there. Yet, it can still be spectacularly difficult to find an App - even if you type in its exact name, as indicated by OP (can confirm from my experience).
If you have a theory about what Apple's motivation to actively serve such bad results could be, I'd be interested to hear it. I've always sort of assumed that the root cause for this is some combination of neglect on Apple's part and attempts at gaming the system by developers (I don't know much about developing for the App Store, but I presume there are forms of SEO-like activities that can be done in attempts to bump up your app).