If I buy stuff at a grocery store, I can’t get a random bagger fired just because I feel like it. At some point the transaction ends and they ultimately continue to operate with or without your input.
If I buy stuff at a grocery store, I can’t get a random bagger fired just because I feel like it. At some point the transaction ends and they ultimately continue to operate with or without your input.
If I am buying Apple products, am I contributing to their ad budget? If so, where does that money end up? Is it likely that some of it will end up as ad revenue on some website? What difference does it make whether or not I block ads? Or the other way around, if I am visiting websites and look at Apple ads but do not buy Apple products, am I contributing to the ad revenue of the websites?
Also, advertising does other things than tell you to buy something, and it doesn’t always take the form of banner ads. Apple, for example, does a ton of brand awareness advertising. Affiliate marketing often targets direct transactions. Maybe your goal is to simply start a relationship that might someday lead to a really big purchase.
Often, in the era of SaaS, people advertise to existing customers. Apple does this—they have a TV service and a music service and a cloud service.
There are plenty of reasons for them to advertise after you bought the original product.
But your original point was that customers bought the ads. Maybe they didn’t! Maybe they were given funding by a VC firm and the company decided it wanted to build an audience. Maybe they want to advocate for a political issue.
I think the biggest problem with your argument is that it has tunnel vision and sees advertising as this one dimensional thing, when in reality it takes many forms. Plenty of those forms are bad, but it is not as simple as “I bought a product, now I never want to see an Apple ad ever again.” Many businesses (Amazon, eBay) make most of their money off of customers they’ve already advertised to that they advertise to again and again.
In fact, you did the opposite.
We can even go one step further, if anyone is screwing over websites, then that is the ad industry by not paying for blocked ads. I buy an iPhone and Apple takes some additional money from me to spend on advertising. I did not ask for that but I am fine with it. Now I expect Apple to spend the money they took from me on ads in order to support websites. But if the guy that Apple wants to show the ad that I paid for does not want to see it and blocks it, then I want Apple to respect that and still pay the website. I know, not going to happen, but do not put the blame on people blocking ads.