Steal them from your subordinates
The concept that execution matters, ideas don’t, is complete rubbish.
If it was true, then you’d make a fortune executing extremely well on selling bags of dog poo.
Ideas are absolutely crucial. Without a good idea you can execute away forever and get nowhere. And you’ll need a really great idea to make it huge.
Sure you also need luck timing hard work execution but none of that is worth a whit without a good idea.
It’s strange that so many repeat this fiction that ideas are worthless, execution is everything.
© Mark Zuckerberg