The main example is, you're considering leasing new equipment that might save you money. What's the risk that it will actually cost more, considering various ranges of potential numbers (and distributions)?
I think it's harder to apply to software since there are more unknowns (or the unknowns are fatter-tailed) but I still liked the book just for the philosophical framing at the beginning: you want to the measure things because they help you make decisions; you don't need perfect measurements since reducing the range of uncertainty is often enough to make the decision.