We're always discussing something along "if you're not paying for it, you're the product" in the context of social media, yet now we're presented a solution and criticize that it's not free.
You can also roll your own webring/directory for free on your ISP's guest area (if they still offer that) and there's no significant network effect to url.town yet that would make you miss out if you don't pay.
What is (was) it? I can't find anything with a search (too many unrelated results).
Even if it was $10/year, people would still cry foul.
There was a time where "willing to pay for access" was a decent spam control mechanism, but that was long ago
As you say, those coffees seem to keep on selling…
If on the other hand, you spent the $200k on leasing an omg.lol domain in perpetuity, you could hold the domain for 10 millenniums.
If we were in the Dune universe, that means your omg.lol domain would expire roughly around the same time as the Butlerian Jihad starts and the thinking machines are overthrown.
X is just one cappuccino, Y is just 3.5 bagels, Z costs not more than a pint, A costs almost as much as a nice meal … and so on. God's sake! :)