It’s about having one vehicle that can do it all. Maybe you’re noticing when there’s one human but you don’t really know how else that person is using the vehicle at other times. Trucks can haul people, things, do road trips, etc. pretty well.
https://news.ycombinator.com/item?id=42638394 - January 2025
https://news.ycombinator.com/item?id=21631704 - November 2019
Ray Delahanty | CityNerd: Rural Cosplay is, Unfortunately, A Thing - https://www.youtube.com/watch?v=6q_BE5KPp18
(Americans buy trucks out of emotion and cosplay, not realized utility and rational TCO, based on the evidence and data)
I really wonder what kind of world people live in who write such articles and what kind of world people live in who seriously read them. It's hard to believe that they live among us, there must be some separate island in the ocean or something like that where they can write their articles in complete isolation from the rest of the world.
Would you cry for me if I wanted a Lambo but couldn’t afford it? You would not. This is different? Everyone is entitled to wildly conspicuous consumption? I argue no.
But that complete bs. Vehicle affordability is not in any danger, average price of a new pickus trucks depends on the amount of money the population has. Even if the middle class completely disappears, people will just drive cheaper pickups.
>Would you cry for me if I wanted a Lambo but couldn’t afford it?
But they could. And that the reason why "the average price of a new full-size pickup truck is around $64,000"
Car Repos Hit Levels Unseen Since 2008 Financial Crisis - https://www.pymnts.com/transportation/2025/car-repos-hit-lev... - March 27th, 2025
Late Car Payments Hit Highest Rate in More Than 30 Years - https://www.pymnts.com/loans/2025/late-car-payments-hit-high... - March 6th, 2025
St Louis Fed FRED: Average Amount Financed for New Car Loans at Finance Companies - https://fred.stlouisfed.org/series/DTCTLVENANM
I’ll see if I have access to the Cox Automotive pickup truck specific repo stats as soon as I’m not mobile. Based on the auto loan delinquency and repo rates, the evidence is fairly robust that people cannot afford these price levels. They get off the lot with the vehicle, certainly, that’s super easy due to easy credit, but then the clock starts ticking on when the car gets repo’d.
(~100M Americans are sub 700 FICO subprime, 33-40% of consumers depending on credit reporting agency providing the data)
This is a hilarious take for anyone who has spent any time living outside of a big city.
Yes, there are some people who buy trucks because they want one but don’t actually use the truck features.
Generalizing to “Americans are cosplaying” is just trolling.
https://www.powernationtv.com/post/most-pickup-truck-owners-...
I’d like to see the study on what percentage of people use all 4 seats in their car so you can dunk on people who buy 4 seaters next.
Which is rather the point.
And 80% of americans live in urban areas.
People outside of big city need big trucks about as often as people in the city.
Source: lived in the middle of nowhere in North Carolina.
Living outside of big city doesn't mean you're immediately a farmer who needs to haul tons of forage or lumber. The absolute vast majority of people don't.
You don't need anything besides tent and food!
Every person buys almost everything for emotion.
And truck owners pay more - for the vehicle, for tires, for registration, for gas, etc which are all taxed by the public to reflect their greater usage of public roads.
You would need to argue that trucks have a disproportionate impac. For example, if I commute 2 hours to work in an Accord, is that a greater negative externality than owning a Truck a commuting 15 minutes?
I suspect the answer is no - a truck is some small multiple of a smaller vehicle.
What I see in this thread is that the narrow demographic here is merely expressing a preference - they don't like trucks, and they wish that could be imposed on others. Ultimately, you need to convince your fellow men in an election.
Pickup trucks weigh about 1.5x as much as a sedan (comparing Camry to F150). Due to the fourth power law, they should be taxed about 5 times higher than a sedan simply for road maintainence. I don’t have the numbers, but I doubt that is so. Toll roads typically charge per axle, and as below, gas tax is probably only about 2x. Ironically, EVs should pay more tax for maintenance since they are usually quite a bit heavier—though the OP truck is still ~600 lb lighter than an F150.
Fuel economy is about half in a pickup vs. a sedan, so they pollute that much more. Gas tax obviously scales here, but do the other taxes? Does gas tax go towards remedying the pollution impact at all? I don’t know.
Then there’s the safety impact on pedestrians and other vehicles. I don’t have numbers here, sorry.
This quote is kinda a meme by now but here's SimCity lead designer Stone Librande on how the team had to make parking lots unrealistically small for the game to be enjoyable [1]:
> When I started measuring out our local grocery store, which I don't think of as being that big, I was blown away by how much more space was parking lot rather than actual store. That was kind of a problem, because we were originally just going to model real cities, but we quickly realized there were way too many parking lots in the real world and that our game was going to be really boring if it was proportional in terms of parking lots.
In this model wouldn’t 18 wheelers dominate and it doesn’t matter what personal vehicles do?
If you buy something for one of its features and don’t use the others, it doesn’t have anything to do with cosplay.
This is like saying people who buy electric cars should just buy race car driver costumes instead. Unbridled ignorance.
If you buy a product that comes with a ton of negative externalities and then don't use the single feature that distinguishes it from other products, people will rightly judge you.
No, they aren't. I attend a significant amount of track events as a driver and I will see maybe 1 electic car every few events. Besides the lack of charging infrastrucutre at most race tracks, the one positive of instant torque/power is significantly outweighed by their overall mass and significant heat generation.
The latter tends to result in a Tesla S being unable to last more than 20 minutes at Laguna Seca or Sonoma before the battery pack overheats and reduces power output requiring the car to exit the track.
On the other hand, a truck's single distinguishing feature is the bed.
This isn’t to say the heat problem couldn’t be managed, but one of the biggest issues with race cars generally is heat management so starting from a platform with a unique and significant heat problem isn’t ideal. Then the weight and overall longevity of the battery pack comes into play.
To tout the acceleration without discussing the drawbacks involved in delivering it or the practicalities of leveraging it suggests that it’s such a great feature that the drawbacks either don’t exist or don’t matter.
Ironically, I don't think ignorance means what you think it means. It simply means not knowing something; it's not, for example, an attitude in itself.
And if you're thinking "why not just rent?" I'll ask when was the last time you saw an equipment trailer rental with a winch capable of hauling logs up onto it?
Paradoxically, at least in the context of this thread, my motivation to own a truck is safety and efficiency. A 12 valve Cummins pulling the GCVWR of a 1994-1998.5 3/4 ton Dodge will get right around 10mpg and do it safely.
Also, check out the underside of most of these monster vehicles. The approach, breakover, and departure angles may be awesome, but that’s only because the definitions assume uniform height transverse to the driving direction. If you drive these things over any substantial bump that the wheels don’t go over, the differential will bottom out. Oops. This means that, for many practical purposes, the height of the vehicle and the absurd suspensions don’t buy nearly as much capability as they might appear to.
I bet a larger fraction, albeit still small, are driven around construction sites with crud on the ground, with a driver who pays approximately no attention to what they’re driving over. In which case a monster suspension with a dangly differential is probably less appropriate than a low vehicle without any dangly bits in the middle.
(I’m obviously excluding trucks that are used a loading docks. If you are planning to load and unload at a loading dock, you want your truck to load and unload at loading dock height.)
95% of big trucks I see on the road have one person in them and beyond my anecdotal experience we know statistically that most vehicle trips involve 1 person. It's not super hard to extrapolate from there.
I'm not even particularly "anti" truck, though I do think the increase in size and weight has gotten totally ridiculous.
For other times, use a car.
* a truck is just a car that misses a roof over the back part of it
Respectfully, a truck is not just a car missing the back part of it. It often has a lot more power, is lifted, has off-road springs, larger wheels, low and high speed gear box, roll cage for the front cabin, raised air intake - the list goes on.
Most people, though, do just need a car with a removable back.
*It’s stored at Home Depot and whenever I need it, I just pay them $19 for the hour or so that I use it.
At some point the number of times i needed to use it picked up (hah) which multiplied these inconveniences enough that it became worth it to just pick up (hah) a used truck.
I use it exclusively for hauling work, but that usually entails at least one trip without a load, which may lead people to incorrectly judging me for driving it unnecessarily.
Yes, yes, we all know. "You'll own nothing and be happy". Fewer and fewer people believe you.
Same reason I don't own an airplane, I just rent one with a driver if I go on holiday trips.
Big caveat: I've always lived in a (capital) city of my country and I have no kids yet.
But by and large I think renting for the 3 day a year use-case makes more sense than owning 365 days of the year, even if you have no friends to rely on.
And for the truck driver haters three things:
- Are you speaking from experience or projection? Stereotyping doesn’t work. After owning a large SUV for 25 years I can say with conviction that the price is worth the utility to me. No question. - I would LOVE to also own a small electric scooter for small trips. The cost and poor quality have put me off for years but it’s inevitable I’ll end up with one soon. - Our next sedan will be electric as well, and probably weigh more than the SUV.
Truck owners aren’t idiots or evil.
The only thing that I can rent to tow with is a box truck. Needless to say, those aren’t really fit your whole family in type of vehicles.
If you own a boat, jetski or horse trailer etc, and live in a small metropolitan area with few rental offerings, those I think owning a car makes sense. And if it's a large enough boat (so not a jetski, which a regular car can tow), a medium/big SUV or truck is the most sensible choice.
Meanwhile only about 10% of the US population lives in a metropolitan area of less than 100k people. About 65% lives in an area with >1m people for example, where I'd be quite surprised you can't find regular rentals to tow things, my city has plenty and it's <1m people.
And only about 10% of households own boats, and only a fraction of those are stored on-land, and a fraction of those are larger boats that require a sizeable car (SUV/truck).
Meanwhile 80% of cars are either trucks, vans or SUVs.
So statistically the vast majority of people that own SUVs/trucks, do not own a boat or something equivalent that needs an SUV/truck to tow, or who live in a place where there are rentals that allow you to tow whatever you want if the car is rated for it.
And even then you get to the point where the question is still whether you need to own one, or know someone with one.
So I think the point stands: most truck/SUV owners don't own because of their use-case, but because of other reasons (mostly personal style / branding / feeling). Yes of course non-ownership of an SUV/Truck is not an option for 100% of SUV/Truck owners given their use-cases. But the vast majority of SUV/Truck owners statistically don't own something that needs an SUV/Truck to tow, or live in a place where you can find rental alternatives.
There are a handful a major problems:
1. They don't guarantee a specific make, model, or configuration. They guarantee a hitch receiver, but they don't guarantee minimum payload capacity, brake controllers, tow mirrors, axle ratio (important for towing), or engine configuration (also critical for towing). This alone is pretty much a breaker. Again, a truck isn't any use if it cannot legally tow your configuration.
1b. Rental trucks are almost always lowest trim levels. They're not going to have a tonneau cover, advanced safety features, or creature comforts of the truck you own/lease.
1c. They do not guarantee fuel capacities or offer extended range tanks. This can be a major problem when you're towing in the middle of nowhere or in mountainous areas.
2. They do not guarantee they will have inventory available when you need it. Everyone wants to go camping and move during major holiday weekends, so it's neigh impossible to actually rent one during peak times. This argument holds against any sort of "just rent from a niche provider". Renting doesn't work if somebody else is renting the vehicle you need during the time you need it.
3. It's wildly inconvenient to actually rent a truck. For example, Enterprise does offer truck rentals - but they come from truck-centric rental locations, geared towards business and commercial use. They basically only operate during standard business hours. That means getting a rental truck requires taking time off.
Some companies offer fleet rentals that basically solve all of the issues above - except these are really more like leasing programs. You can get a month-to-month rental, but prices are pretty absurd. Not to mention, you still have a truck sitting in your driveway for the part of the month you're not traveling.
That’s not to say there aren’t real uses for trucks, or people who use them for their designed purpose.
That’s also not to say people should be required to purchase only vehicles that meet their basic transportation requirements. People drive sports cars even without ever going out to a track.
Trucks (and full-size SUVs) specifically push some pretty crappy externalities onto other road users, so it’s not exactly crazy to be annoyed with people who buy and drive big trucks a personality trait.
Ironically they’re also often old small models that owners have been keeping running forever because they’re cheap to fix, practical, and easy to park unlike their embiggened modern counterparts.
Not really. Lots of people use trucks and keep them in pristine condition too. Beds have liners now to keep them looking new. And you aren’t getting random dings on the outside unless you drive into things.
Like..you get that mud and dust just wash off, and the reason to wash them off is that once dried they can mess up the paint over a long period which then gives you a rust problem you really don't want?
You can tell how few people in this thread have any idea how light off roading or hauling works.
Driving your truck down a dirt road or putting something in the back of it doesn’t destroy the paint job. You can have a work truck and keep it nice.
Hell, I just unhooked a horse trailer less than an hour ago and the year-old truck that was hauling it looks like it just drove off the showroom floor.
I bought by Ford Ranger off my in-laws who literally own a farm, and it got more damage from being parked under a tree with nasty sap for too long then it's 7 years handling hauling and field work (the lesson being, I really should've been washing it more frequently then I was... And then it would really clean and so obviously isn't used real work or something).
I know people that use their trucks for hauling for work and they are never pristine. They don’t look destroyed. They look used.
No you wouldn’t. Off-roading, hauling things, and towing trailers does not require destroying the finish or exterior of the truck in any way.
I generally beat the crap out of my truck and the exterior looks just fine.
It's really not hard to avoid damaging your exterior. In fact, you have to have a total accident or be completely negligent to cause actual damage. Stuff goes in the bed of the truck. The bed had a bunch of nicks and dings in it, but you're not going to be seeing that while casting judgement.
Heck, go take a look at the work trucks. Find something like a welding truck, an electrician, or a plumber. These are all trucks that people literally use every single day for work, tossing stuff in and out of the bed. They just don't look that beat up. That's because it's just not that hard to avoid completely destroying your vehicle.
Best case you’re looking at 28.5% weekend utilization which isn’t that bad, much better than the 1% I joked with, but how many people do you know taking an offroad adventure every single weekend?
So what? Yeah I don’t really care. It’s mostly hilarious watching them try to park.
Yes, as can most vehicles?
And, the sub contractors - the ones doing the work (immigrants) - they had a wide variety of vehicles. I took note that some had Camrys, Prius, old Golfs, small picks ups like Rangers, and some older mid size trucks that were visually heavily used. Else, they used commercial trucks or vans. When did I see the prestigious full cab F150s or Silverado RTs? When I originally interviewed GCs which is when I noticed they drove their clean and new trucks.
If the road existed in the 1990s, it's quite likely accessible by a mid-size SUV. Similarly, if families of 4 could go camping with cars from 1950-2000, you can today as well. In fact, you can get more compact tents, etc. today.
Trucks and huge SUVs come in handy if you want to bring lots of modern toys like gigantic prestige coolers and 4x4s.
Vehicles these days are shockingly capable.
The main objection is the buffoonish size. Look at trucks in the 1990s and compare the size.
There is absolutely an element of clownish machismo involved.
The old, small rangers used to have a 7 ft bed option! I believe the longest you can get today is 6. So if you want a longer bed, you're kinda forced into the full size fold.
I don't know how well they'd actually sell, but it'd be neat if they at least offered something maybe a hair bigger than maverick sized with a 7 ft bed.
If you actually compare similiar configurations, you'll find basically no difference in size.
Compared to a 90's F-150, a modern f-150 is
* 1" wider
* Either 0' longer or 1' longer depending on the exact configuration
* 1" taller
* Nearly 1k lbs less heavy (lots of weight optimization in the past ~35 years)
If you want to actually tow with your truck, you need to allot a good portion of your payload to trailer weight (and hitches) that rests on the truck (tongue weight). This can range from 200lbs to 1k+ lbs, but is typically in the 500 to 600lb range for something like a boat or travel trailer. It can easily go higher if you load the trailer up with stuff.
A typical light duty truck might have 1500 lbs of payload capacity. Four people and their belongings can easily add up to 800lbs. Add pets, bikes, travel gear, food, etc and your suddenly well over 1k lbs of payload. You literally have no capacity to tow anything but the smallest of trailers.
So what do you do, well you get a bigger truck. You don’t need it all of the time, but it just doesn’t make sense to own a vehicle that cannot legally handle a family road trip.
Before people say “rent”. That comes with its own major set of issues. The biggest being little to no ability to tow with a rental vehicle. Most rentals flat out prohibit towing (even if technically capable and equipped). Those that do allow towing, generally limit it to 1st party trailers (U-Haul truck can only tow u-haul trailer).
Not to mention Christmas trees, moving, helping friends out, etc.
To be fair I'd misremembered the load carrying figure and the load figure for 1 time a year or less is 32-35%
https://www.axios.com/ford-pickup-trucks-history?trk=feed-de...
https://www.thedrive.com/news/26907/you-dont-need-a-full-siz...
If you specifically exclude work trucks and define “haul a load” as filling up the bed with loose dirt or gravel or something then I could believe this.
I haven’t put a cubic yard of anything in my truck bed this year but hauling a cubic yard of anything is a rare occurrence for someone who isn’t doing landscaping.
But you have to really stretch the definitions if you believe that people never put anything in the bed to haul.