Tim Cook is a "Keep things ticking along" CEO, not a "Change course to a new destination" CEO. Initiatives like this will probably require different leadership to succeed.
It’s the kind of mistake an LLM would make. Very Lacanian.
Like Nadella, you need someone from the early years, who knows the business, to run it.
Cook lacks product vision because 1) he’s no Steve Jobs. He was hired. He didn’t create. 2) He doesn’t have an Jonny Ive to make something as boring as a computer be as sexy as an Italian vase. Or as sleek as a pencil. Or as flat as paper. Or whatever metaphors were used during the Ive years to describe his design process.
But he has been there long enough to know how it works.
Windows seems to be a platform for selling cloud services… lamentably it probably works.
https://next.content.town/p/unfucking-windows-for-fun-and-pr...
There’s a lot of settings and things you can regedit to make it great again, sane again, plain again.
Recall Solyndra's fate.
A single US-based manufacturer with very modest govt support vs China's all-in strategic industrial policy, commitment to dominating the market, spinning up the entire supply chain composed of 100s of companies.
Its the same situation with batteries and automobiles.
In a different timeline, we'd have a "master plan" of how to ensure industry (and the populous) is able to thrive in the future. I believe it's technically a solvable problem but it requires adults in the room, who value the the country as a whole. We do not have that, and I'm afraid it's possible we never will.
Still not a customer facing / product development role. At the same time though, again, so much of what makes Apple's products so good is that they have been amazing at product having to work with manufacturing to push the bounds of what is possible. Apple Vision for example taps this intersection: part of the product very much was figuring out physically what it was you could build.
(Something about the past year has really really shifted my perspective, enhanced the already huge respect I have for people making physical things.)
Based on what exactly? He led the overhaul of a massive amount of Apple under his tenure.