When the iPhone launched, the Android project changed direction toward a full screen phone and that form became much more dominant and popular than the BlackBerry form.
Apple made the bet that they could make the full screen experience much more compelling that people would accept the trade off of losing the keyboard.
Strongly disagree with this. Their marketing often claims inventing things that have existed.
Strongly disagree with this. Their marketing often claims reinventing things that have existed, or revolutionising them, or reimagining them, but rarely claims to be the first, ever, without qualification.