Enron was a literal energy company, and also vaguely "the next big thing", "America's Most Innovative Company". There's a lot of parallels with how OpenAI is being hyped up and whether it actually merits a 12-13 figure valuation. See also WeWork, et al.
Given what we know about the CEO, it would not come as a shock if in a couple years we learn there was some good old accounting fraud involved.