Medium

Recent research shows that medium is excellent. It's the same high waterline of quality you expect from big with the cost-consciousness of small. Medium has huge opportunities for growth - excellent long-term staying potential, and if you invest now, you too can reap a portion of the profit.

Of course, our first action will be to break into the big market. We need lower-expectation luxury customers to sample our medium, so we can understand how it compares to big. Then we have to cut margins down on medium to be closer to small, which gives us more freedom to address the most profitable markets. It's a delicate balance, you know!

But our medium is the best, most-affordable medium you can buy. Not one person can question the excellence of our medium (which continues to delight) or the genius of our pricing model (which captures more customers every day). Why settle for greatness when medium is so attainable?