Most customers just don’t care that much, and if it’s a viable business, even losing all the initial customers won’t matter. This is why we are where we are with respect to basic security.

(E.g., early Dropbox went four hours accepting any password for any account, and shortly thereafter somebody got about 30 million of their passwords, and they’re doing just fine.)

"Claude, write a heartfelt apology tweet, downplay the damages, and emphasize that we're working around the clock to fix things."

They trusted him more after he got hacked. He actually got more signups from inbound.