Serious but tongue in cheek. Their product and service naturally requires a somewhat higher level of personal privacy yet they seem to look at their own business as serving the horny freaks who don't deserve better.
I agree their attitude is pretty bad though. They should care about customers privacy with something like this.
Maybe. I think it's more like they are not tech literate (and also this Lovense thing is like google or microsoft for them. They can't not use it if they want to remain competitive.) If people go doxing a few high profile users, I am sure people will worry about their privacy a lot more.