These guys are not using their brakes nearly enough to make up for the amount of power they would use on the climbs, even on the descents.
There's also the matter of mass: lot more momentum/energy to be gained from a 1500kg car versus a 70kg bike + rider. That said, less energy needed for the motor so don't know how the math works out there.
Edit: all of this is moot anyway because of the point zettabomb made as well.