Looking at the homepage of enenews.com, it looks like the website has a pretty strong bias. I wouldn't put much stock in this photo, in fact I doubt Tepco doctored this image themselves.
[1]: http://photo.tepco.co.jp/library/20120830_03/120830_28.jpg [2]: http://translate.google.com/translate?sl=ja&tl=en&u=...