I used to post personal updates in group chats - scattered, repetitive, and easy to miss. Now each topic (like raising a child, a trip, a project) gets its own private space - an Ongoing Thing - where updates stay organized.
People get email notifications for new posts. There's no feed, no comments, no ads - just a calm way to stay connected.
We just added Partner Things so multiple people (like two parents) can post to the same thing. Our small user base loves it.
Still figuring out marketing. Until now, it's mostly been word-of-mouth. Feedback welcome!