Comment by boopsie | Hacker News Reader

Comment by boopsie | Hacker News Reader

Cold calls rarely work -- unless you are as good at selling (yourself) as you are as a web designer. That's a rare combination.

Word of mouth is the most powerful way to get business, of course. So the first step is to let the people you know know that you're available. Tell the people who might need your skills that you have them; if they don't need you, they might know someone who does. (This is a good use for LinkedIn.)

Have an elevator pitch ready that summarizes your tech specialties (e.g. HTML5, Dojo), business expertise ("have created several websites for realtors"), and a sense of the best match that hints at your rate ("affordable for small businesses"). Have a web portfolio ready. Update your LinkedIn page.

Depending on how much "a bit of extra cash" you can get started with sites like elance.com but my sense is that the money isn't all that great. (That perception might be inaccurate.) If all you're looking for is "a little extra" and an opportunity to expand your skills, it might still be a good idea.

I am a huge believer in the word of mouth method. I've been doing web design and programming for over 10 years and have not once cold called or advertised my services.

I think there are two important aspects of "word of mouth" however. First, is you have to get the word out. Don't be shy about telling family, friends, colleagues, people you meet in a bar, etc. about what you do. Depending on your audience, be prepared to "present" your skills in an appropriate way. For people who may not be your direct client but will be acting as the courrier of your message, keep it simple – you probably won't get the business because of what you say to them but because of how they know you out of context from business.

The second important part is to give your clients a great service experience. You don't have to be the best at what you do as long as you find a way to make your clients happy. Clients can then speak to both your product and your service. Client referrals are over 80% of my new business.

Word of mouth is definitely the best way to go about it. I have also had success by going through friends who work at smaller digital agencies and PR firms. Places like that sometimes lack technical people, but they have a portfolio of clients who may be in need of web work. They basically refer the job to you or you work as a contractor under them.

I think the point was that cold-calling works if you're selling your skills dirt cheap or free, expressly for the purpose of building a portfolio.

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