You know, like Apple...
> [A] is first and foremost a [B] company. They're going to do whatever makes them the most profit.
This is the definition of any commercial business.
Many NPOs are corporations/companies legally, but their founding structure isn't to maximize shareholder profits/value. Beyond this, most businesses have two operating models, one is for maximum stock price, which increases the value, but that remains static without trade and/or to provide dividends from profits, which tends to keep stock values more level. With the latter, a business might not be chasing a 20% growth every year, but a healthy margin and predictable dividends to shareholders.
IANAL, this is not legal advice... but if you start a company, and want to emphasize values beyond pure growth/value, then what I would do is definitely talk to a good corporate attorney and tune the founding charter documents to that effect.