Websites were a way to get authoritative information about a company, from that company (or another trusted source like Wikipedia). That trust is powerful, which is why we collectively spent so much time trying to educate users about the "line of death" in browsers, drawing padlock icons, chasing down impersonator sites, mitigating homoglyph attacks, etc. This all rested on the assumption that certain sites were authoritative sources of information worth seeking out.

I'm not really sure what trust means in a world where everyone relies uncritically on LLM output. Even if the information from the LLM is usually accurate, can I rely on that in some particularly important instance?