If you just float to open sea (typical tourist in a dingy or paddle board) you might need to get a "fun" helicopter ride from the friendly sea rescue services. Most people tend not to know that if the emergency is due to gross stupidity they will be billed afterwards (they are kind - so that is rare). Their rates are however significantly higher than regular tour operators.
So I do agree the lack of awareness is frustrating. If the locals stop swimming you should too.
But... Send me down under to Australia.and I would probably die in 5 minutes. Everything seems to be dangerous and/or poisonous there.
We are all to some degree "tourists" at some point in time with all that entails.
You may not fight it, you must use it and step out to the side.
The typical distance a rip current will pull people out is about 100m. Given that about 50% of the US population can't swim functionally at all, this can be very dangerous. However, it depends — 100m is not very much for an experienced open water swimmer, who might be used to swimming 1500-3000m routinely.
Most updated recommendations suggest people should ride the current until it stops and then signal for help and/or swim away from the current. This is to avoid exhaustion and because research indicates rip currents can go in different patterns.
If you know what you're doing and can swim that distance, it's not that dangerous. Experienced surfers would fall in this category, as they're used to navigating shore currents.
Like you hear people become exhausted and drown, when it is just so easy to relax and float around, even with waves washing over you.