That's pretty much how all laser particle counters work... except the good ones use a fan and a chamber. Guess we'll have to wait and see how this compares to the reference sensors.
You want to count particles per volume of air, so conventional sensors use a fan to have a constant volumetric flow and then count particles per second to infer particles per volume.
The way I interpret the above marketing language is that they use the optical sensor not only to count particles but also to measure the particle movement and infer airflow. So as long as there is some natural movement in the air, they can measure both particle count and volumetric flow, and thus infer particles per volume.