This is a misreading of their website. On the left, they compare the EPYC 9965 (launched 10/10/24) with the Xeon Platinum 8280 (launched Q2 '19) and make a TCO argument for replacing outdated Intel servers with AMD.
On the right, they compare the EPYC 9965 (launched 10/10/24) with the Xeon Platinum 8592+ (launched Q4 23), a like for like comparison against Intel's competition at launch.
The argument is essentially in two pieces - "If you're upgrading, you should pick AMD. If you're not upgrading, you should be."