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Where I live, the early Facebook apps were the killer feature of the early days of Facebook.

Genuinely asking, what other software company did something like this back then? I'm tempted to say (tounge in cheek) FB was the original PaaS, but maybe im not old enough

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Flash Apps hosting which was Facebook did then was not ground breaking at all, There were many other competing flash hosting sites .

The killer thing others couldn’t do Facebook did was make available social APIs for the app developers to integrate into their platform to make the apps viral, which benefited both them and Facebook.

OG PaaS in the Web 2.0 age IMO was the google app engine , it predated all AWS offerings and gave an actual application runtime .

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