You kind of missed the point. It doesn't matter if what they did is or isn't real science. They believe it is, and so as far as they are concerned, it's proven.

So then what? Since they really believe what they said, how can you blame them for their actions?

You might argue that since they are wrong, their beliefs should be changed. Well sure, maybe they should.

You could commission a study to confirm that, then try to persaude people. Perhaps form a collective to persuade others of that belief. Oh wait....