This content wasn't sponsored. I spent time with the CEO and listened to his explanations, and did some digging of my own. I reported on the announcement and added in some of my own thoughts and opinions. I spent a decade doing exactly this at AnandTech, but now it's in video form (or on my substack).

So I'm not really sure where you're getting that feeling from. I've always done this. If I do sponsored content, it's listed as such.

Especially the fact that he says the toolchain is now available for download (which lends credibility – if they're willing to share it so people can see the quality of output it produces), when in fact the website has no download links.